Retention cohorts: count returned viewers, not just installs
A worksheet for turning a campaign spike into a testable audience question.
Read the note ↗Business & audience
Follow the audience. Define the money.
Separate reach from return, consumer spend from producer receipts, and a forecast from a financing decision.
A revenue waterfall is not a revenue headline
A fictional arithmetic exercise that separates viewer spend, platform receipts and a producer’s cash.
Read the note ↗The market is growing. First, name the market.
App downloads, in-app purchases and total industry revenue answer different questions. Here is how to read them.
Read the note ↗An install is not a fan.
The audience funnel has several steps. Measuring one does not establish the others.
Read the note ↗What does “one more episode” cost?
Free entry, advertising, coins and subscriptions create different viewing journeys. Read the offer at title level.
Read the note ↗A hit headline is not a production budget.
Separate consumer spending, platform receipts and producer income before drawing a conclusion about returns.
Read the note ↗No matching entries.
Try a title, platform or broader subject.