The working desk
Think it through.
Then make the cut.
Two small tools for planning a chapter and checking an audience claim. No predictive scores, no account, no data sent to a server.
01 / Writer’s room
Budget the episode.
Protect the payoff.
Assign time to the pressure, the turn and the ending. The remainder is unallocated screen time, not a recommended pace. These are your planning assumptions—not an industry-standard formula.
Read the beat-map guide ↗02 / Research desk
A rate needs
a denominator.
Use distinct accounts from one fixed acquisition cohort. Starters played episode one; milestone accounts reached your named story point; day-seven accounts returned to play on day seven. Reach is not completion.
Read the cohort worksheet ↗