
What was announced or recorded
Holywater Tech, a company its own press room says was founded in Ukraine in 2020 by Bogdan Nesvit and Anatolii Kasianov, dates the launch of its flagship app, My Drama, to March 2024 in a co-founder biography on that same page. Apple's App Store listing for 'My Drama - Stream Short Dramas' records a separate, later release date of 9 May 2024 and names the seller of record as Holy Water Limited. On 15 January 2026, the company's own blog post announced a $22 million round led by Horizon Capital, with Endeavor Catalyst and Wheelhouse participating, describing it as 'the largest confirmed funding round in the emerging microdrama market outside of Asia'.
What the documents establish
The two 2024 dates are close but not identical: a March start given in a biography, and a 9 May App Store release, a gap consistent with a product launching on other channels before or alongside its iOS listing, though neither document states why the dates differ. The funding announcement names three institutional investors and states the round followed an earlier strategic tie with Fox Entertainment in October 2025, without disclosing valuation. Separately, Holywater's site states its productions cost '$150,000-200,000 per series' and are completed 'in just a week', crediting tools including ElevenLabs, Stable Diffusion, OpenAI and Meta's Llama 3, a cost and speed claim about the company's own process that no source opened here independently verifies episode by episode.
Announced versus delivered
The funding is a delivered, dated, named-investor transaction; the production-cost and turnaround figures are the company's own description of its process rather than a figure any investor or auditor is shown confirming in these documents. My Drama's App Store listing, notably, presents a paid-content entertainment app no different in visible structure from ReelShort or DramaBox, which sits oddly next to the company's self-description as 'AI-first': the App Store page does not itself distinguish which episodes used the named AI tools and which did not.
What to watch
Editorially, the more testable claim to track is the market-size figures in the funding announcement, such as the stated $11 billion global microdrama market and $700 million of US consumer spend in the first quarter of 2025, since the post does not name the research method behind them; a future filing or an independent analyst estimate, clearly labelled as such, would be needed to weigh those numbers rather than repeat them.
- Does a production-cost claim like '$150,000 per series in a week' apply to every My Drama title, or only to ones the company highlights?
- Would a reader treat the $11 billion market figure differently once its source and method are named, rather than left as an unattributed number in a funding announcement?
- What changed operationally at Holywater between the October 2025 Fox partnership and the January 2026 raise that the company's own materials do not state?
Two dates in 2024 mark My Drama's start, and one date in 2026 marks its largest disclosed funding round; the company's cost and market claims sit alongside those dates as description, not as figures these documents show independently checked.
Sources & evidence
www.holywater.tech · Official source
Source date: Not stated by source · Checked: 16 Sept 2026
- States the 2020 Ukraine founding, the founders' names, and a co-founder biography dating My Drama's launch to March 2024.
www.holywater.tech · Official source
Source date: 15 Jan 2026 · Checked: 16 Sept 2026
- Names the $22 million round, lead investor Horizon Capital and participants Endeavor Catalyst and Wheelhouse, plus market-size and revenue-growth figures.
apps.apple.com · Official source
Source date: Not stated by source · Checked: 16 Sept 2026
- Records a 9 May 2024 App Store release date and Holy Water Limited as seller of record.
www.holywater.tech · Official source
Source date: Not stated by source · Checked: 16 Sept 2026
- States the per-series production cost of $150,000-200,000, a one-week turnaround, and the named AI tools used in production.